LinkedIn has 260 million active users and the sharing ecosystem currently is responsible for approximately 3M members creating 9M pieces of content weekly. The late 2018 version of share box design was addressed with tremendous drop rates for post completion. The challenge here is to identify the problems associated with the existing share a post UX and help members in creating posts which in return offers them with valuable engagement.
Role: Lead UX Designer | Team: PM & Design & Eng Manager, other pillars design leads, Art Deco team | Duration: Nov 2018–Dec 2018
2018 LinkedIn Sharebox:
2 steps to complete a post
Difficulty in discovering visibility or distribution settings
Required Framework level improvements
Frictions before completing a post
→ Significant drop in number of posts
Member pain points
Sharing to LinkedIn can be intimidating for novice members, often leading to drop off or a poor performing post.
Lack of discovery and no clarity on post’s visibility settings and distribution
Lack of engagement from right members on their posts & no motivation to create post
Fear of repercussions since their actions are tied to professional identities
How might we improve sharing experience to be consistent across pillars
and make features easily accessible?
Visual explorations for visibility button
Three potential directions for visibility & post composition
Modal view, clean and focused space for composition of the post, but double modal looks odd.
Full-screen modal view, destination labeled. Avataar is smaller and profile tap target missed.
Full-screen modal view for immersive content. Focused tap target actions for editing post attributes only.
Better containments for usability differentiation media vs content types. Also bringing back hashtags for better distribution of posts.
Sharebox UX flow
End to end from starting to composing a post to completion with required settings.